Hello dear reader(s)!
As any regular reader(s) of this here blog-type-thing might already know, I have been historically anti-promotion. It isn’t that I didn’t want people to read my posts, it was that I didn’t want to play any games to make it happen. Recently though, I noticed half of my followers have disappeared. It didn’t happen all at once, but it has happened and a big chunk was recently. Oh, they still follow my blog in the sense that their blog profile follows mine, but nobody is behind the keyboard. They themselves seem to have stopped blogging.
So as my Reader has become empty, and my page views have remained steady despite a lot more followers than I ever thought I would have, I decided to do a little promotion. I miss the interaction in the comments and being able to read blogs that I could get to know in an intertube webs not knowing kind of way.
It is starting to pay off as I have noticed my views per post have been on a slight rise since I began, and am finding more good blogs to read.
There are still things I will never do. Let’s start there, because I hate these tactics.
- I will never comment just to be visible. While I try to like people’s posts and will comment if I genuinely have something to add, a lot of times I just don’t. Maybe it takes me a while to grasp the post. Maybe it is straight-forward and a comment would just seem weird. “Look at me, I visited your page. Give me a cookie.” Will. Not. Do. It. But if I have to say something, I will. I also try to acknowledge your comments on my posts, and usually at least “Like” them, but sometimes I miss them (especially recently when they don’t seem to hit my notifications).
- I will not continually repost the same thing many days in a row. This is my number 1 WordPress pet peeve. Occasionally, I will go back into the archives (at least weeks later) and push a post that is important to me or has a message I want heard, but nothing is more annoying to me than seeing someone repost something for 5 days in a row. I have unfollowed over that, and I will again. Do you really want to be the “As Seen On TV” infomercial of blogging?
- I will not spam the Reader. I limit my posts to 4 within a 24 hour period. Usually 2 or 3, sometimes 1. On slower days, you might find me more often, because screw it, nobody else is posting anyway. But I don’t want someone to have to scroll through my posts for 20 minutes before seeing anyone else’s.
- I will not follow everyone who likes one of my posts or follows me. I have to look at your site first, to see if there is anything I can see myself reading when your next post pops up in the Reader.
So far this is just a list of things I won’t do. I realize these are just my lines and everyone has different ones, but to preserve the integrity of what I create, I just can’t cross them. However, I would like to share with you the things I have recently done that has helped increase my views.
- Cross-platform sharing. You know how I said I won’t continually repost things on WordPress? Well, on Twitter, all bets are off. The Twitter feed moves so fast, I don’t care if I share posts 10 times a day. It might net only one or two more page views, but it doesn’t annoy people because of how full the feeds are even after following your first 10 people. Also, I tweet about other things than my blog, that helps a wider variety of people know my page. I am trying to learn other sites (like I still have no idea what good Bloglovin’ does), but I’ll try to learn them when I get the time. You can follow me on Twitter @MyFridayBlog. I think I am a duck on there. Unless you are a pay for followers site, I will almost definitely follow you back on Twitter. Also, adding hashtags in the sharing section has helped.
- Meet and greets. I am a lot more open to these again than I was in the past. Mostly, it is a chance to find new material to read, but the dual-benefit of getting my posts out there is nice too. A win-win for everyone.
- Sharing the work of other bloggers. I prefer to do this by linking to their sites in one of my posts, but will occasionally reblog. I like to link because the reblog can make it seem like they are spamming the Reader, and I don’t want anyone to get that impression. Even if they can see it is a reblog, the impression of seeing the same post 4 or 5 times in a row can be negative. When something blows my mind (dude), I will try to let people know about it At the very least, it lets them know I do read their stuff and am not just following for numbers. At best, sometimes they share mine. I also tweet good posts quite a bit, if you have your Twitter linked correctly.
- Community Pool. I used this when I first started blogging regularly-ish. I like the idea of getting and giving feedback. Think of it as one big meet and greet, only sponsored by WordPress.) The sexiest press, in the world.™
So those are just some of the things that I have been doing recently that has helped breathe new life into this blog-type-thing. But now, I would like to share with you my guaranteed easy steps for promoting your work.
- Hire your work.
- Create a position above your work’s current position.
- Interview your work.
- Offer your work the promotion.
Easy as that!!!
What about you, dear reader(s)! Are there any special tips you use to promote your blog that you would be willing to share? Do you think your work deserves a promotion? What about a wage increase? Is it already part of the 1%?